Approach & Process

With a client's goal in mind, we are most focused on delivering services, while maintaining a high
degree of usability. This approach includes:

• Define Creative & Scope
  Project scope is identified and defined. We gather the assets necessary to commence the project.
• Architect & Layout
  We organize an architecture and content structure to show how visitors are likely to navigate through your website. We create flow charts, sketches, and testing scenarios as part of the process. With a wide variety of tools, we consider how to integrate them to arrive at the best solution.
  
• Design
  With content architecture determined, we create a presentation layer. Cohesive visual consistencies define your company, your message, your Web site, its feel and personality.
  
• Development & Coding
  Our team goes to work only when the first 3 steps are complete. Our development team uses these design guidelines to create a working prototype that works for the user and for the client.
  
• Copy Writing
  Copywriters create text to map to the character count outlined in the design specifications.
  
• Review Process
  When visitors are confused about aspects of your message or your site, they tend not to participate. Usability testing, formal and informal, identifies bottlenecks so wrinkles can be smoothed. Client reviews and approves content and functional end product.
  
• Testing & QA
  To bulletproof your site, we test exhaustively to assure a glitch-free user experience. We hammer the release-candidate mercilessly to assure that our code is rock-solid, that your site knows how to talk to different browsers, so all links function correctly and end up at the right destinations.
  
• Release
  Site launch.